For von Holzhausen, it was Musk's and Tesla's absolute commitment that cinched the deal. Von Holzhausen had a lot of work ahead of him. Tesla has certainly endured its ups and downs, but von Holzhausen is universally admired for his designs. “Generally, at Tesla, we really aim to make the car … Originally, CEO Elon Musk indicated that Tesla … Tesla announced plans to build a design studio and R&D center in China in order to build a car and in the announcement, it released a new design drawing. Giugiaro designed dozen of cars, and not all of them made viewers automatically weak in the knees. From there he went to Mazda North America, where he ran the entire show and garnered praise for his concept vehicles. He assumes that every Tesla has to be beautiful, and besides, making a piece of industrial design beautiful doesn't really cost anything. So, Tesla delivered to the market the first high-performance electric luxury sport car, the Tesla Roadster. Account active It just so happens that we know a really good one, Mr. Tom Gale, longtime design maestro at … Breitfeld, who headed BMW’s i8 sportscar program, explains, “Trying to adapt a volume architecture to produce electric, diesel and plug-in hybrids is fundamentally flawed, because these products will be compromised.” Breitfeld points to Tesla’s clean-sheet design as the right approach: “Tesla was pathbreaking with its electric car, and that’s what everybody is seeking to develop now.”. The car designer of the coming decades might admire the legends of the profession's history (and there have been many). Sedans and SUVs are fine, but sometimes you want to create a road-going rocket that can do 0-60 mph in less than two seconds. While a snazzy two-seater was fun to drive and thrilling to look at — more so when you realized you were running only on electrons — people wanted to buy sedans and SUVs. He designed the Tesla Model S, Model 3, Model X, and the Model Y, and the not-yet-released Cybertruck, Semi, and second-generation Tesla Roadster. Musk embraces something called "first principles thinking" and has made it into a mantra at Tesla. as well as other partner offers and accept our. The Model 3 really is a triumph. Von Holzhausen makes no bones about it: The Model 3's ultra-minimalist interior — completely defined by a horizontal version of the Tesla touchscreen — anticipates a day when cars won't need controls for human drivers. It’s reported that, “There are two ways to make battery-driven vehicles: use a clean-sheet design like Tesla, or a traditional vehicle platform that can use all types of motor: combustion, electric or a hybrid of the two.” In contrast to Tesla, BMW’s vision for the future appears to be one that allows for an amalgam of vehicle technologies crammed into one design as opposed to committing, completely, to an electric vehicle architecture. According to BMW’s research and development chief Klaus Froehlich, “It is easy to build an electric car. To be honest, although it looks spectacular, it isn't always as functional as what you experience in vehicles that have retained knobs, switches, and buttons. The company had to first create an exciting electric car that would change the impressions that EVs were glorified golf carts. If it doesn't evoke Tesla, he takes it away. The Tesla Model 3 was given four separate awards, including “Car of the Year,” by a prestigious automotive magazine in the United Kingdom. So it seems that Tesla admitted a design flaw with the bumper. Check out our tesla car design selection for the very best in unique or custom, handmade pieces from our shops. And, “Breitfeld is so convinced of this that he left his job at BMW in 2015, where he was part of a small team working on clean-sheet electric cars.” The team’s only clean-sheet EV design that made it to production was its i3. But von Holzhausen was frustrated with the traditional industry and ready to leave Mazda. Von Holzhausen's version of this has been to embrace what he calls "efficiency." A leading-edge research firm focused on digital transformation. Tesla's roadmap, drawn up by Musk, was straightforward. This is the key to von Holzhausen's influence. It's even slanted slightly toward the driver for better viewing. Not a catastrophic flaw, but they probably should have figured it out faster. You can look at the picture, but it's hard to describe the experience of getting behind the wheel and seeing absolutely nothing that you're used to. It is difficult to earn money with it.” Reuters notes that clean-sheet design for electric vehicles does, indeed, require significant upfront investment as, “their unique design requires a dedicated production line and expensive new factories.” Therefore, BMW looks to be hedging its bets by relying on the same, antiquated production lines that pump out gas cars. A Chinese car battery-maker says it is ready to manufacture a product capable of powering a vehicle for 1.2 million miles (two million kilometres) across the course of a 16-year lifespan. Tesla Cybertruck: Neues Design angekündigt. von unserem Autor . The company had only a single vehicle to sell — the Lotus-based Roadster — and although it had stoked enthusiasm with all-electric cars that were fast and sexy and would raise $226 million in an IPO after von Holzhausen arrived, the carmaker lived on the edge of a knife. The entire interior of all Tesla's is organized around a large central touchscreen that controls almost all vehicle functions. Musk has said that he and von Holzhausen share the same taste, so beyond that critical aspect of the relationship, it boiled down to how serious Musk was about completely remaking the landscape of transportation. Franz von Holzhausen signed on with what was then called Tesla Motors in 2008, he was on his way to being a member of the automotive design world's elite. Thought Tesla Cybertruck Fever Was Dead? Even though the traditional auto industry had endured its own near-death experience during the financial crisis, by 2010 General Motors had staged its own IPO, returning to the public markets after a government bailout and bankruptcy. "Tesla was all in," he said in an interview with Business Insider. ⠀ Tesla Cybertruck: World-Renowned Car Designer Is Unimpressed. Well, even Franz gives in to a little car-designer temptation from time to time. Franz von Holzhausen (born May 10, 1968 in Simsbury, Connecticut) is an American vehicle designer.He is in charge of design at Tesla, Inc.; until 2008 he had been in a vehicle design position at Mazda North American Operations. Tesla overdid it, by admission, with the Model X. As Tesla continues to move forward, he'll be even more admired for his unique ideas not just about what cars should look like, but how they should make our lives better. The auto industry is over a century old. Copyright © TESLARATI. Tesla is the first new carmaker to emerge in decades. Trending. This difference of opinion became a divisive issue, internally, at BMW. At General Motors, he designed a pair of exquisite roadsters, the Pontiac Solstice the Saturn Sky. Von Holzhausen gets to envision the future on its own terms — gorgeous electric cars that will someday be able to drive themselves. When Tesla released its Cybertruck, it made a splash because it was certainly a different look to, well, pretty much anything we see on the market today. And he became the most influential designer of his generation. Nobody else in the auto industry has put a screen this big in a car. 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