We’ve got news for you on our Gillette “Best a Man Can Get” project. Meaning matters. The ad builds off of Gillette’s 30-year-old slogan “The Best a Man Can Get” by urging men to speak up and act out against bullying, sexual harassment and assault, and violence. Log in, register or subscribe to save articles for later. In 1901, King C. Gillette shook up the world of shaving by introducing a razor that gave men the option to get a shave in the convenience of their own home. Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video Many are asking if Gillette's commentary on toxic masculinity is too controversial. While it has traditionally marketed its razors to men — “the best a man can get” — Gillette has been trying to reach new demographics in a bid to revive a flagging business that has seen a decline in demand for razors and blades. Dr Disrespect - Gillette (The Best A Man Can Get) By 199X - The BEST song beat saber can get! The razor company is known for their tagline, "The Best A Man Can Get… Gillette is making waves for its new ad that draws inspiration from the Me Too movement. Gillette has long propagated its role in a man's life as the great confidence-builder, telling us a clean shave means you look good, you can get what you want and, yes, the ladies will take notice. The Best a Man Can Get” in 1989 and used it extensively in launching the Gillette Sensor shaving system. Yesterday, Gillette released a video starting their “The Best Men Can Be” campaign to stop the stigmas and stereotypes that men and boys have been subject to for decades. Gillette took a look at the current submissions, along with the scripts you sent in. The original ‘Best a Man Can Get’ campaign was first shown in 1989. King C. Gillette and his amazing razor were the first disruptors to the Grooming Category as well as the Barbershop industry. This campaign continued to create a strong emotional connection with men throughout the early- and mid-1990s, enhancing Gillette’s longtime position as the leader in male shaving. Meaning matters. From ‘The best a man can get’ to ‘The best a man can be’, did Gillette cut it wrong? Step 1. This week, Gillette released its newest commercial — that plays out more like a short film — in which the #MeToo movement is addressed, “boys will be boys” is no longer an acceptable reply and their 30-year slogan, “the best a man can get,” is brought into the modern era by twisting it to focus on “the best men can be.” The company says it … The Best A Man Can Get. A new Gillette advertisement is causing quite the stir on social media, just days after it debuted on YouTube. "Is this the best a man can get… One such effort was a Gillette commercial spotlighting masculinity and the #MeToo movement. Gillette is making waves for its new ad that draws inspiration from the Me Too movement. This sequel, which is dubbed ‘Best Men’, aims to demonstrate that Gillette understands what being the best … Gillette’s not 'the best a man can get' By Rachael Jacobs. And while they provided individual feedback, here’s what they had to say overall. It's been going on far too long. To help make this a reality, we are distributing $1 Million per year for the next three years to non-profit organizations executing the most interesting and impactful programs designed to Engaging with the #MeToo movement, the company’s new advertising campaign plays on its 30-year tagline “The best a man can get”, replacing it with “The best men can be”. On Monday, the brand, which is owned by Procter & Gamble, released a new short film called “We Believe: The Best Men Can Be.” Gillette has a new take on "The Best a Man Can Get" in a campaign from Grey that tackles bullying, sexism and #MeToo, laying responsibility on men to be better. In the lesson students watch a short film, speak about masculinity, read a transcript and Twitter comments and write their own Twitter comment. The Best a Man Can Get ads are creating controversy for Gillette but there is strong marketing rationale behind the project. But from whom? Unless you had something better to do this week, you’ve probably seen Gillette’s new ‘The Best Men Can Be’ campaign. But that’s not all! January 17, 2019 — 12.00am . But the most controversial assault on masculinity in the last week was razor company Gillette’s release of a two-minute promotional video called “We Believe: the Best Men Can Be.” It immediately went viral with well over 19 million views (as of this writing) and spurred a massive backlash. Gillette and longtime agency BBDO New York, part of the Omnicom Group, lift up viewers with the new "The Best a Man Can Get" anthem as they pitch the Altra Plus. The razor company's short film, called Believe, plays on their famous slogan "The best a man can get", replacing it with "The best men can be". "We can't hide from it. It’s upfront about intending to spark an emotional response. To find out how ‘The Best Men Can Be’ measures up against these three tests, we tested the new Gillette campaign alongside a 1980s classic ‘Best a man can get’ film. Committed to quality and nonstop innovation, it’s what Gillette still stands for today. Gillette is committed to driving change that matters, starting with our own actions and expanding out to programs that support men taking positive action everywhere. Save. Predictably, men’s-rights activists and affiliated groups are rejecting this out of hand. Gillette. 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